Your strategic edge in a changing cultural and commercial landscape.

A membership program for brand and commerce leaders who want to access curated ideas, people, and signals that sharpen strategic thinking and prepare them for what’s next.

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VISIONS SUMMIT ARCHIVE

FIELD NOTES

WORD OF MOUTH INDEX

NEW

For eCommerce leaders, brand strategists, and creative operators making decisions that shape the future.

Join leaders from:

Your Cultural Compass

Don’t follow trends, interpret what matters.

📈

Word of Mouth Index

Track shifting consumer attention and referral behavior to get the earliest signals, not the headline noise.

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Field Notes

Retail’s reality check. On-the-ground intel decoded into strategic insights that inspire the store floor to the boardroom.

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Member Briefs

Cultural shifts, policy moves, and brand strategy insights, decoded. Thoughtware for decision-makers who think in decades.

🎥

VISIONS Summit Archives

Explore bold ideas from the forefront of commerce and culture. These are the talks others quote later.

Future Commerce Learning

Masterclasses from operators, not influencers. Real tactics to level up strategy across CX, growth, retention, and more.

🎟️

Priority Event Access

Get in the room first. Join high-impact cultural events for high-context conversations with brand and commerce leaders.

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Exclusive Podcast Content

Go beyond trends with raw conversations that help you interpret what actually matters in commerce.

🛍️

Shop Discounts

Access preferred pricing on merch, print, and events. Use what you wear and share to tout your membership access.

Become a Member

Understand the Power of Word-of-Mouth

The Word of Mouth Index is a first-of-its-kind metric that quantifies the impact of personal recommendations on purchasing decisions.

Track WOM influence across 12+ product categories

Compare your industry against others

Identify trends in consumer recommendation behavior

Make data-driven marketing decisions

Get Access

Category Metrics

Measure the impact of word-of-mouth marketing with comprehensive metrics that show real business results.

Audience Insights

Understand your customer demographics and behavior patterns to identify your most valuable advocates and influencers.

Upskill your team with our comprehensive learning platform designed specifically for eCommerce and retail professionals.

Five On-demand courses taught by industry experts

Fifteen Hours of practical learning for eCommerce, retail, leadership, and agency teams

Practical skills you can apply immediately

Certification programs to showcase your expertise

Knowledge checks and a study guide ensure that you're retaining and applying what you learn

Get Access

What Our Members Say

See around corners with Future Commerce Plus. From emerging trends to cultural shifts, our members use Plus to prepare early, act confidently, and stay ahead of change.

"The Word of Mouth Index has completely changed how we approach our marketing strategy. We now understand exactly which channels drive the most authentic recommendations."

Sarah Johnson

Marketing Director, Retail Brand

"Future Commerce Learning has been instrumental in helping our team stay ahead of industry trends. The courses are practical and immediately applicable to our business."

Michael Chen

eCommerce Manager, DTC Brand

"The research reports alone are worth the subscription. They've helped us identify emerging opportunities months before our competitors."

Jessica Williams

Strategy Director, Agency

"The Salon Dinner events and VISIONS Summit have been transformative for my career. The connections I've made and insights I've gained have directly influenced our company's strategic direction."

David Rodriguez

Founder, Sustainable Fashion Brand

"The After Dark podcast content is an absolute must-listen! Phillip and Brian are the most insightful voices in the industry, and their exclusive deep dives have helped us anticipate market shifts months before they happen."

Amanda Taylor

Growth Lead, Beauty Startup

Select A Membership

Monthly

$

20

/mo

For individual operators who want cultural context and sharper instincts.

Full access to the
Word of Mouth Index

Member-only
research briefs and editorial

Ongoing access to Field Notes:
cultural signals from the ground

Early access and
priority event registration

Streaming access to 
VISIONS Summit archives

15% off in the
Future Commerce Print Shop

Join Monthly

BEST VALUE

Annual

$

200

/yr

For those ready to go deeper and get more from the network.
‍

Everything in the Monthly plan

Two months free

Exclusive annual subscriber content

Early access
to new products, features, and pilots

Join Annual

Enterprise

Contact Us

For leadership teams who want to think bigger, together.
‍

Everything in the Annual plan

Multiple user seats for your org

Ongoing access to Field Notes:
cultural signals from the ground

Quarterly private briefings
and insight webinars

Onboarding session
with Future Commerce team

Dedicated member success lead

Contact Us for Access

Frequently Asked Questions

Find answers to common questions about Future Commerce Plus