VISIONS Summit: LA is a half-day celebration of creativity and innovation at the intersection of culture and commerce. Future Commerce, in partnership with Adobe and Bloomreach, welcomed an expert panel of world-builders, innovators, creatives, and strategists to the stage to challenge the way we think about how we consume.
Through a journey of keynote talks, panels, interviews, and Q&A sessions, attendees explored the dynamics of the multiplayer brand and dissected the implications of rapidly-evolving tech and shifting consumer behavior.
Relive the experience, exclusively for Future Commerce+ Subscribers here.
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Woodman pushes the boundaries of reality by embracing AI and other high-tech tools in his multimedia storytelling. Hitting topics like artistic boundary-breaking and the tension in newness, Woodman immerses listeners in his creative process, previews current and upcoming projects, and shares about how tech is changing the stories are brought to life.
What you buy buys you back.
Modern commerce and culture are becoming increasingly multiplayer. Technological advancements, like AI, allow consumers to co-create and participate actively in brands and experiences. Commerce is inherently tied to culture, and the future will involve leveraging thistechnology to enhance these multiplayer interactions.
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Brands need to navigate the computational reality shaped by AI. The concept of latent space, where AI deconstructed and generated content based on data relationships shapes our perceptions online. Brands can adapt to these changes by creating responsive and evolving identities that interacted with the shifting cultural landscape.
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By examining the evolution of branding in the age of AI and mood boards, brands have moved from storytelling to simply embodying a vibe. Learn how brands can adapt to a post-vibe era by creating more meaningful and enduring connections with consumers.
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Certain digital and physical spaces foster deep, community-driven connections. Using the example of Friends with Benefits (FWB), a digital community that thrives on personal interactions, both online and offline, Anwar illustrates how these sacred spaces are critical for building lasting brands and loyal consumer bases.
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Be sure to watch this killer panel exploring how the rapid pace of cultural production can lead to burnout and overload for both creators and consumers. The panelists, including Raihan Anwar, Rachel Joy Victor, and Emily Segal, discusses strategies to manage this acceleration, focusing on balance, prioritization, and redefining success. They emphasize the importance of slowing down and fostering meaningful cultural contributions amidst the rapid production cycle.
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Reflecting on the early days of eCommerce and the creation of a software ecosystem that prioritized creativity and community, Roy Rubin shares insights on how the eCommerce landscape has evolved, especially in fostering niche markets and personalized experiences.
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Panelists Linda Ong of Cultique, Lesley Silverman of United Talent Agency, and Todd Terrazas of FBRC.ai unpack the humanity of taste and curation. Harnessing the power of technological innovation can better equip our creative processes, but ultimately, you can’t automate taste. Artistry is innately human.
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Our friends from Bloomreach discuss how to navigate the balance between personalization and maintaining brand authenticity. Roxy emphasized the importance of not letting customer expectations dilute a brand’s identity, while Elena highlighted the need for both individual experiences and a sense of community in today’s commerce landscape. Todd reinforced that technology, especially AI, is a powerful tool, but ultimately, it’s the human element behind it that drives meaningful innovation and success.
