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The AI Effect
Birth of the Consumer Evangelist
New Research
As companies adopt and integrate AI into their operations and user experiences, consumers will increasingly expect—and demand—personalized interactions.
This is the AI Effect.
In this research, we uncover how consumers' expectations are evolving across four groups of AI adoption:
This is the AI Effect.
In this research, we uncover how consumers' expectations are evolving across four groups of AI adoption:
- The Rejectors
- The Prospects
- The Acceptors
- The Evangelists
Brought to you in partnership with
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Research:
AI and Evolving Customer Expectations
In today's world, truly omnichannel experiences move beyond which channels customers use to browse products and invest in how customers are transacting. Phones are the portal to everything—digital and physical—in our lives. AI is rising to the occasion on all fronts and consumers are starting to take notice. The question is—what is your brand doing to keep up?
Key Takeaways
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Rise of the AI Evangelist
1 in 6 consumers emerge as AI Evangelists—feeling empowered by the outcomes of AI searches.
Learn why this segment will drive retail and pave the way for relevant online experiences.
Learn why this segment will drive retail and pave the way for relevant online experiences.
The Desire for Contextualism
42% of respondents have incorporated ChatGPT into their shopping process.
Understand why this matters in your omnichannel strategy and get insights on how to prepare for the shift.
Understand why this matters in your omnichannel strategy and get insights on how to prepare for the shift.
Digital Wallet Renaissance
72% of GenZ shoppers feel comfortable leaving home without their wallets.
Read why younger shoppers are driving the demand for mobile payment acceptance.
Read why younger shoppers are driving the demand for mobile payment acceptance.
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