Announcing ‘LORE’: The 2025 Journal from Future Commerce

Welcome to Wednesday, futurists.

Today we’re proud to launch pre-sales for our newest print Journal, LORE. 

Stories, myths, legends, oral histories; these are the fundamental building blocks of human understanding and connection. They form the threads that stitch communities together through time and space, imparting identity and wisdom from one generation to the next.

Beliefs are formed from stories; legends descend from myth. Our identities are woven delicately and intricately from this mythos.

But there is a danger—do stories take on a life of their own? Do they control us? The narratives we inherit can limit our potential, constrain our thinking; they can even create monsters.

LORE, the 2025 annual print journal by Future Commerce, will explore the limits and freedoms in the power of myth to drive culture and commerce. 

Get a first glimpse of the contributors, the concept art, and more on our pre-sale site, launched in partnership with Metalabel.

Preview & Pre-Order LORE by Future Commerce.

Our annual gift guide is filled with personal favorites of commerce and culture from the Future Commerce team. For 2025, we took care to reference our most special moments from our content oeuvre, from our VISIONS events in NYC, SXSW, and LA to our quiet team moments.

There’s something here for everyone, especially for those with refined taste.

Shop the 2025 Future Commerce Gift Guide.