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From Luddites to Luxe

PLUS: We Caught Siri Red-Handed
January 29, 2025
Pictured: The quaint ad units at Gabriel’s Cafe, Wellington, Florida. 

Welcome to Wednesday, futurists.

It’s equestrian season here in Wellington, Florida, the Polo capitol of the world. Every year the population in the city doubles from January to April as people the world over, from Saudi Princes to commonfolk, in their Cybertrucks and Toyota Camrys alike.

Palm Beach is as juxtaposed of a cultural melting pot as it gets, but they all gather at the local diner, Gabriel’s Cafe, where they’re greeted with ad units by local orthodontists and mortgage brokers. It’s so authentic, so quaint.

As Shoptalk plants its luxury flag in Emirates Palace, celebrating commerce's gilded future, angry mobs are quite literally dismantling that future on the streets of Los Angeles. The metaphor writes itself: while one cohort discusses the future of premium retail in marble-clad conference rooms, another sets fire to it in the streets.

Wellington’s equestrian season is temporary, and tech’s progress sometimes feels that way, too. They both come and go in cycles. Wellington’s is more predictable, I suppose.

Meanwhile, China's DeepSeek casually democratizes AGI at a price point that costs less than a Chanel bag, and Apple's getting sued for being a little too interested in our private conversations (the settlement amount feels like a rounding error in Tim Cook's coffee budget).

But perhaps the most poetic ending comes from Digital River, whose final chapter closes after birthing the very industry we now call home. Their story—from pioneering the digital frontier to succumbing to platform consolidation—reads like a requiem for Web 1.0's Wild West.

What we're witnessing isn't just news; it's a referendum on progress. Which, I suppose, is the theme of the year so far.

Gabriel’s is the place where people come together, where we’re all on level ground. Breakfast has a way of democratizing us, I guess. Or at least for a while. Have you seen the price of eggs lately?

— Phillip

Digital River's Final Transaction. Digital River, the company that helped birth modern eCommerce, announced the closure of its headquarters after a 30-year run that spanned multiple eras of digital commerce. Mike Penterman reflected on its legacy as a pioneer of merchant-of-record services, marking a poignant transition from the wild west of early eCommerce to today's platformized landscape.

Shoptalk Goes Luxe. In a move that acknowledges the shifting center of gravity in global luxury, Shoptalk debuts its ultra-premium event at Emirates Palace in Abu Dhabi. The conference, backed by regional powerhouse Chalhoub Group, aims to convene 2,500 leaders exploring the confluence of old-world luxury sensibilities and next-generation retail innovation. With the Gulf region's luxury market projected to grow 10% annually, this strategic expansion positions Abu Dhabi as a crucial nexus between Eastern and Western premium retail philosophies.

Our Take: Well, this will undoubtedly be a welcome break from the frigid cold of the NRF Big Show for those in the retail trade show circuit. It acknowledges a changing world order, too. The global power shift to ‘cities of the future’ and global capital—Singapore, Abu Dhabi, Dubai—the world is changing. The luxury markets are also shifting; experiences and retail innovation are intertwined.

It’s a bold move from Shoptalk. We love to see it.

Credit: Chasing Reality on YouTube

Silicon Valley's Mechanical Uprising. You can almost smell the burning Waymo. In a scene that could have been pulled from the pages of Neo-Luddite fiction, a Waymo autonomous vehicle met its end at the hands of an angry mob in Los Angeles. We’re on the edge of dissent, with many calling back to the original Luddite movement's stand against mechanization. As automation increasingly encroaches on urban spaces, we’ll see more public displays of conflict between Silicon Valley's vision of progress and community protest.

Future Commerce Deepsplains the Deepseek Story to futurists on the FC TikTok.

Deepseeking a Deepruption. Chinese AI upstart DeepSeek has sent tremors through the tech markets with its R1 model, offering GPT-4 level reasoning capabilities for a mere $6,000 in hardware costs. The company has cleverly leveraged stockpiled A100 chips (conspiracy theories abound about how Nvidia sold them off-book?) to develop competitive models at a fraction of Western costs, challenging the assumption that advanced AI development requires nation-state-level investment.

So They ARE Listening?? Apple's voice assistant has been caught with its digital ears open, leading to a settlement that offers users $20 per device for alleged privacy violations. It’s almost an insultingly small amount given the types of alleged infringements, which include recordings of sexual acts, medical appointments, and drug deals.

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