Lunya’s Bankruptcy Breakdown
Welcome to Friday, futurists!
I’ve been thinking — what does it mean to be a futurist? Well, firstly you have the uncanny ability to see around the next corner. You’re discerning in taste. Like, obviously.
You also shoot side-glances at hype, fads, and fashion in commerce trends. Because you’ve been around the block once (maybe even twice), you know better than to board the hype train unknowingly.
So when my friend and co-host of the Infinite Shelf podcast, Orchid Bertelsen, sent me this TikTok breakdown of the Lunya Chapter 11 bankruptcy filing, I just had to share it with you.
Devon Rule’s channel is dedicated to breaking down the shortcomings of the DTC model, sustainability, fashion resale, and rental. Devon’s critique of DTC is fair and even-keeled.
I learned a good deal from the breakdown, and I know you will, too. You can watch the video here.
— Phillip
P.S. We’re returning to Art Basel for the third year. Join us as we elevate commerce to become our Muse. Save the date — December 6-8, 2023.
P.P.S. “The perineum is one of the most overlooked sources of body data,” is a phrase I never thought I’d utter on the podcast. But alas, here we are. Check out Episode #314: Blimp Commerce wherever podcasts are found.
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