MEMBER BRIEF: Costco and the New American Imperialism

Costco isn't just winning retail - it's exporting the American Dream. And that might be the most important prediction we make about 2025.

"We have to imagine a better future before we can build it."

Last year, Future Commerce predicted OpenAI's leadership crisis, called JOANN's bankruptcy to the month, and saw Elon's comeback before anyone else.

Now, as we look to 2025, patterns are emerging that point to tectonic shifts in commerce, culture, and technology. From Gen X's unexpected rise to power to Walmart's transformation into a media empire, the next year will redefine how we think about American enterprise and innovation.

We capture these annually on our predictions podcast (Apple, Spotify), but we’ve compiled them here for paid subscribers of Future Commerce Plus.