of the United Kingdom’s capitol city.
‘Tis the season for recaps, “best-of” listicles, and reminiscing on all of our accomplishments. An embodiment of “Auld Lang Syne,” if you will.
But rather than trying to rank our favorite stories or simply copy-pasting a list of titles in order of the traffic they generated, we decided to have a little fun. Below, we’re sharing Future Commerce’s 8 most popular articles of the year, as well as their associated (somewhat sarcastic) superlatives to give you a taste of what you can expect when you look back along with us.
Best Enjoyed with an Overpriced Latte
Sipping Status - Inside the Designer Café Phenomenon Redefining Luxury
Luxury used to be the pinnacle of exclusivity, but brands ranging from Coach to Fendi are using designer cafés and hospitality experiences to draw in tourists and shoppers doing it all for the ‘gram. These spaces are undoubtedly powerful marketing (specifically customer acquisition) plays, but they also help elevate the space these brands hold in culture. And perhaps most importantly, they give everyone access to their cultural currency, completely redefining what it means to be a luxury brand today.
Dig into the article to see more examples, as well as a 2x2 that plots them based on experiential value and brand integration. If you want to expand your creative palette by testing a branded restaurant, café, or other adjacent environment, you can get more insights here.
Y'all Slept On This One
Reverse Skeuomorphism - The New-Old Face of Digital Design
As the lines between digital and physical experiences continue to blur, we are redesigning interfaces and ultimately reshaping the way we interact with technology. Take, for instance, Fandango’s activation on Roblox, which was launched in tandem with the release of Beetlejuice Beetlejuice.
“Escape from the Afterlife,” didn’t just have the fun themed games that are integral to the Roblox platform. The experience featured a box office designed in the style of a multiscreen cinema, showing how real world design principles are bleeding into digital design.
How are these cases of reverse skeuomorphism shaping the future of UX, especially as Gen Z and Alpha consumers (who largely flock to platforms like Roblox) acquire more wallet share? How is it evolving our standards as we engage, explore, and buy online? We explore this concept in more detail here.
When They Thought We Sold Out
“136 Days” - Inside Yotpo’s Brand Turnaround
This past July, Yotpo enacted one of the swiftest, and arguably most successful, brand turnarounds in B2B SaaS history. While some were quick to question our motives (after all, Yotpo is an advertising partner of Future Commerce), we offered deep analysis into the company’s approach, which included three major campaigns, social media mobilization, and yes, a bit of self-deprecating humor and humility.
A major player in Yotpo’s shift has been Eli Weiss, a retention director at Jones Road Beauty, who eventually joined the company himself to convey his core belief: that the internal team and culture that existed internally was not being communicated effectively externally.
B2B SaaS executives who are navigating brand perception pressures–or who simply want to explore the psychology of powerful B2B marketing–should check out the complete brief here.
For Armchair Philosophers (and Hipsters)
Static Pileup - The Pursuit of Cool in the Age of Algorithms
In their quest to create highly personalized experiences, social media and content feeds have made the idea of “what’s cool” completely relative. In this May 2024 piece, Edmond Lau and Alexa Lombardo explain why the “relentless feedback loop” of algorithmic suggestions and promotion leads to cultural status and extreme relativism. In short, “if everyone has taste, then nobody does.”
To get more clarity, we simply need to look to the tastemakers. Lau and Lombardo use the ascent of Carhartt, through the licensing granted to Work In Progress (WIP) in 1994, to illustrate how gaining cultural capital through niche groups (tastemakers) can elevate brands and redefine their products.
See the article here.
Teenage Boys Loved This Title
Kumwashing - A Lament for the Kum & Go Brand
Some blushed, some tittered under their breath in the office, and some undoubtedly panic-clicked away from the article. But we all acquired a shared love, respect, and fascination with the evolution of the Kum & Go brand, thanks to our writer Jesse Tyler.
Mergers and acquisitions are as common in retail as the act of commerce itself. But this piece painted a detailed picture of how these business moves can create aftershocks for a brand’s cultural relevance and resonance. If you initially missed out on this tome brimming with double entendres, you can check it out here.
Best Paired with Ritalin
Mythopoeic Brands
This piece was just published in October yet still fell within our top articles list. (Good on ya, Brian Lange…) It could be the first line that draws the reader in; or maybe, it’s the fact that we all have moments where we ponder the real meaning of the work we do in this wild world of commerce.
The center of it all, though, is that we all understand the power of the mythopoeic process. Myths help us explain and understand the world. Myths can be equal parts fiction and non-fiction. They can be revived, expounded upon, or completely changed over time. How does a brand successfully participate in myth-making? How can executives create brand mythology that stands the test of time? You can find the answer here.
Horniest Essay of the Year
From Muse to Nymph: When Brands Defect to Sensuality
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“Sex sells” has been a mantra for most (if not all) big-wigs in media and entertainment circles–from advertising heavy-hitters to multi-platinum producers and talent scouts. But a new wave of brand campaigns and creative moves, what writer Angelica Frey calls a “hornissance,” is bringing sensuality to social feeds and product shelves. From candles (Boy Smells) to cottage cheese (Good Culture), brands across categories are eagerly pushing the creative envelope to capture eyes and, in theory, drive sales. Do these decisions actually lead to positive outcomes, or is this merely another case of brands getting unhinged?
Revisit the piece to explore the topic further.
Our Top Read of the Year
The Cultural Footprint of Brands - From Ingredients to Icons
And finally, our top read of the year, which explores the competing ideals of “enduring” and “relevance.” While one (“enduring”) represents something strong, timeless, and longlasting, another (“relevance”) conveys a pliability that’s required to adapt and evolve as trends, consumers, and markets changes. It is these distinct differences that make creating a strong and enduring brand so difficult. Until now, that is. We defined four different brand classifications that have found ways to adapt and endure: Generational Brands, Cultural Brands, Ingredient Brands, and Modernist Brands. Where does your brand fall today? Where can it fall in the future? Now’s the time to find out.
Unsurprisingly, some of the stories that fell on this “best of” list have been reprinted in our latest journal, LORE, which will be released soon. If you want a physical version of some of our most powerful and thought-provoking content, you can pre-order your copy here.‘Tis the season for recaps, “best-of” listicles, and reminiscing on all of our accomplishments. An embodiment of “Auld Lang Syne,” if you will. But rather than trying to rank our favorite stories or simply copy-pasting a list of titles in order of the traffic they generated, we decided to have a little fun. Below, we’re sharing Future Commerce’s 8 most popular articles of the year, as well as their associated (somewhat sarcastic) superlatives to give you a taste of what you can expect when you look back along with us.
‘Tis the season for recaps, “best-of” listicles, and reminiscing on all of our accomplishments. An embodiment of “Auld Lang Syne,” if you will.
But rather than trying to rank our favorite stories or simply copy-pasting a list of titles in order of the traffic they generated, we decided to have a little fun. Below, we’re sharing Future Commerce’s 8 most popular articles of the year, as well as their associated (somewhat sarcastic) superlatives to give you a taste of what you can expect when you look back along with us.
Best Enjoyed with an Overpriced Latte
Sipping Status - Inside the Designer Café Phenomenon Redefining Luxury
Luxury used to be the pinnacle of exclusivity, but brands ranging from Coach to Fendi are using designer cafés and hospitality experiences to draw in tourists and shoppers doing it all for the ‘gram. These spaces are undoubtedly powerful marketing (specifically customer acquisition) plays, but they also help elevate the space these brands hold in culture. And perhaps most importantly, they give everyone access to their cultural currency, completely redefining what it means to be a luxury brand today.
Dig into the article to see more examples, as well as a 2x2 that plots them based on experiential value and brand integration. If you want to expand your creative palette by testing a branded restaurant, café, or other adjacent environment, you can get more insights here.
Y'all Slept On This One
Reverse Skeuomorphism - The New-Old Face of Digital Design
As the lines between digital and physical experiences continue to blur, we are redesigning interfaces and ultimately reshaping the way we interact with technology. Take, for instance, Fandango’s activation on Roblox, which was launched in tandem with the release of Beetlejuice Beetlejuice.
“Escape from the Afterlife,” didn’t just have the fun themed games that are integral to the Roblox platform. The experience featured a box office designed in the style of a multiscreen cinema, showing how real world design principles are bleeding into digital design.
How are these cases of reverse skeuomorphism shaping the future of UX, especially as Gen Z and Alpha consumers (who largely flock to platforms like Roblox) acquire more wallet share? How is it evolving our standards as we engage, explore, and buy online? We explore this concept in more detail here.
When They Thought We Sold Out
“136 Days” - Inside Yotpo’s Brand Turnaround
This past July, Yotpo enacted one of the swiftest, and arguably most successful, brand turnarounds in B2B SaaS history. While some were quick to question our motives (after all, Yotpo is an advertising partner of Future Commerce), we offered deep analysis into the company’s approach, which included three major campaigns, social media mobilization, and yes, a bit of self-deprecating humor and humility.
A major player in Yotpo’s shift has been Eli Weiss, a retention director at Jones Road Beauty, who eventually joined the company himself to convey his core belief: that the internal team and culture that existed internally was not being communicated effectively externally.
B2B SaaS executives who are navigating brand perception pressures–or who simply want to explore the psychology of powerful B2B marketing–should check out the complete brief here.
For Armchair Philosophers (and Hipsters)
Static Pileup - The Pursuit of Cool in the Age of Algorithms
In their quest to create highly personalized experiences, social media and content feeds have made the idea of “what’s cool” completely relative. In this May 2024 piece, Edmond Lau and Alexa Lombardo explain why the “relentless feedback loop” of algorithmic suggestions and promotion leads to cultural status and extreme relativism. In short, “if everyone has taste, then nobody does.”
To get more clarity, we simply need to look to the tastemakers. Lau and Lombardo use the ascent of Carhartt, through the licensing granted to Work In Progress (WIP) in 1994, to illustrate how gaining cultural capital through niche groups (tastemakers) can elevate brands and redefine their products.
See the article here.
Teenage Boys Loved This Title
Kumwashing - A Lament for the Kum & Go Brand
Some blushed, some tittered under their breath in the office, and some undoubtedly panic-clicked away from the article. But we all acquired a shared love, respect, and fascination with the evolution of the Kum & Go brand, thanks to our writer Jesse Tyler.
Mergers and acquisitions are as common in retail as the act of commerce itself. But this piece painted a detailed picture of how these business moves can create aftershocks for a brand’s cultural relevance and resonance. If you initially missed out on this tome brimming with double entendres, you can check it out here.
Best Paired with Ritalin
Mythopoeic Brands
This piece was just published in October yet still fell within our top articles list. (Good on ya, Brian Lange…) It could be the first line that draws the reader in; or maybe, it’s the fact that we all have moments where we ponder the real meaning of the work we do in this wild world of commerce.
The center of it all, though, is that we all understand the power of the mythopoeic process. Myths help us explain and understand the world. Myths can be equal parts fiction and non-fiction. They can be revived, expounded upon, or completely changed over time. How does a brand successfully participate in myth-making? How can executives create brand mythology that stands the test of time? You can find the answer here.
Horniest Essay of the Year
From Muse to Nymph: When Brands Defect to Sensuality
“Sex sells” has been a mantra for most (if not all) big-wigs in media and entertainment circles–from advertising heavy-hitters to multi-platinum producers and talent scouts. But a new wave of brand campaigns and creative moves, what writer Angelica Frey calls a “hornissance,” is bringing sensuality to social feeds and product shelves. From candles (Boy Smells) to cottage cheese (Good Culture), brands across categories are eagerly pushing the creative envelope to capture eyes and, in theory, drive sales. Do these decisions actually lead to positive outcomes, or is this merely another case of brands getting unhinged?
Revisit the piece to explore the topic further.
Our Top Read of the Year
The Cultural Footprint of Brands - From Ingredients to Icons
And finally, our top read of the year, which explores the competing ideals of “enduring” and “relevance.” While one (“enduring”) represents something strong, timeless, and longlasting, another (“relevance”) conveys a pliability that’s required to adapt and evolve as trends, consumers, and markets changes. It is these distinct differences that make creating a strong and enduring brand so difficult. Until now, that is. We defined four different brand classifications that have found ways to adapt and endure: Generational Brands, Cultural Brands, Ingredient Brands, and Modernist Brands. Where does your brand fall today? Where can it fall in the future? Now’s the time to find out.
Unsurprisingly, some of the stories that fell on this “best of” list have been reprinted in our latest journal, LORE, which will be released soon. If you want a physical version of some of our most powerful and thought-provoking content, you can pre-order your copy here.‘Tis the season for recaps, “best-of” listicles, and reminiscing on all of our accomplishments. An embodiment of “Auld Lang Syne,” if you will. But rather than trying to rank our favorite stories or simply copy-pasting a list of titles in order of the traffic they generated, we decided to have a little fun. Below, we’re sharing Future Commerce’s 8 most popular articles of the year, as well as their associated (somewhat sarcastic) superlatives to give you a taste of what you can expect when you look back along with us.
‘Tis the season for recaps, “best-of” listicles, and reminiscing on all of our accomplishments. An embodiment of “Auld Lang Syne,” if you will.
But rather than trying to rank our favorite stories or simply copy-pasting a list of titles in order of the traffic they generated, we decided to have a little fun. Below, we’re sharing Future Commerce’s 8 most popular articles of the year, as well as their associated (somewhat sarcastic) superlatives to give you a taste of what you can expect when you look back along with us.
Best Enjoyed with an Overpriced Latte
Sipping Status - Inside the Designer Café Phenomenon Redefining Luxury
Luxury used to be the pinnacle of exclusivity, but brands ranging from Coach to Fendi are using designer cafés and hospitality experiences to draw in tourists and shoppers doing it all for the ‘gram. These spaces are undoubtedly powerful marketing (specifically customer acquisition) plays, but they also help elevate the space these brands hold in culture. And perhaps most importantly, they give everyone access to their cultural currency, completely redefining what it means to be a luxury brand today.
Dig into the article to see more examples, as well as a 2x2 that plots them based on experiential value and brand integration. If you want to expand your creative palette by testing a branded restaurant, café, or other adjacent environment, you can get more insights here.
Y'all Slept On This One
Reverse Skeuomorphism - The New-Old Face of Digital Design
As the lines between digital and physical experiences continue to blur, we are redesigning interfaces and ultimately reshaping the way we interact with technology. Take, for instance, Fandango’s activation on Roblox, which was launched in tandem with the release of Beetlejuice Beetlejuice.
“Escape from the Afterlife,” didn’t just have the fun themed games that are integral to the Roblox platform. The experience featured a box office designed in the style of a multiscreen cinema, showing how real world design principles are bleeding into digital design.
How are these cases of reverse skeuomorphism shaping the future of UX, especially as Gen Z and Alpha consumers (who largely flock to platforms like Roblox) acquire more wallet share? How is it evolving our standards as we engage, explore, and buy online? We explore this concept in more detail here.
When They Thought We Sold Out
“136 Days” - Inside Yotpo’s Brand Turnaround
This past July, Yotpo enacted one of the swiftest, and arguably most successful, brand turnarounds in B2B SaaS history. While some were quick to question our motives (after all, Yotpo is an advertising partner of Future Commerce), we offered deep analysis into the company’s approach, which included three major campaigns, social media mobilization, and yes, a bit of self-deprecating humor and humility.
A major player in Yotpo’s shift has been Eli Weiss, a retention director at Jones Road Beauty, who eventually joined the company himself to convey his core belief: that the internal team and culture that existed internally was not being communicated effectively externally.
B2B SaaS executives who are navigating brand perception pressures–or who simply want to explore the psychology of powerful B2B marketing–should check out the complete brief here.
For Armchair Philosophers (and Hipsters)
Static Pileup - The Pursuit of Cool in the Age of Algorithms
In their quest to create highly personalized experiences, social media and content feeds have made the idea of “what’s cool” completely relative. In this May 2024 piece, Edmond Lau and Alexa Lombardo explain why the “relentless feedback loop” of algorithmic suggestions and promotion leads to cultural status and extreme relativism. In short, “if everyone has taste, then nobody does.”
To get more clarity, we simply need to look to the tastemakers. Lau and Lombardo use the ascent of Carhartt, through the licensing granted to Work In Progress (WIP) in 1994, to illustrate how gaining cultural capital through niche groups (tastemakers) can elevate brands and redefine their products.
See the article here.
Teenage Boys Loved This Title
Kumwashing - A Lament for the Kum & Go Brand
Some blushed, some tittered under their breath in the office, and some undoubtedly panic-clicked away from the article. But we all acquired a shared love, respect, and fascination with the evolution of the Kum & Go brand, thanks to our writer Jesse Tyler.
Mergers and acquisitions are as common in retail as the act of commerce itself. But this piece painted a detailed picture of how these business moves can create aftershocks for a brand’s cultural relevance and resonance. If you initially missed out on this tome brimming with double entendres, you can check it out here.
Best Paired with Ritalin
Mythopoeic Brands
This piece was just published in October yet still fell within our top articles list. (Good on ya, Brian Lange…) It could be the first line that draws the reader in; or maybe, it’s the fact that we all have moments where we ponder the real meaning of the work we do in this wild world of commerce.
The center of it all, though, is that we all understand the power of the mythopoeic process. Myths help us explain and understand the world. Myths can be equal parts fiction and non-fiction. They can be revived, expounded upon, or completely changed over time. How does a brand successfully participate in myth-making? How can executives create brand mythology that stands the test of time? You can find the answer here.
Horniest Essay of the Year
From Muse to Nymph: When Brands Defect to Sensuality
“Sex sells” has been a mantra for most (if not all) big-wigs in media and entertainment circles–from advertising heavy-hitters to multi-platinum producers and talent scouts. But a new wave of brand campaigns and creative moves, what writer Angelica Frey calls a “hornissance,” is bringing sensuality to social feeds and product shelves. From candles (Boy Smells) to cottage cheese (Good Culture), brands across categories are eagerly pushing the creative envelope to capture eyes and, in theory, drive sales. Do these decisions actually lead to positive outcomes, or is this merely another case of brands getting unhinged?
Revisit the piece to explore the topic further.
Our Top Read of the Year
The Cultural Footprint of Brands - From Ingredients to Icons
And finally, our top read of the year, which explores the competing ideals of “enduring” and “relevance.” While one (“enduring”) represents something strong, timeless, and longlasting, another (“relevance”) conveys a pliability that’s required to adapt and evolve as trends, consumers, and markets changes. It is these distinct differences that make creating a strong and enduring brand so difficult. Until now, that is. We defined four different brand classifications that have found ways to adapt and endure: Generational Brands, Cultural Brands, Ingredient Brands, and Modernist Brands. Where does your brand fall today? Where can it fall in the future? Now’s the time to find out.
Unsurprisingly, some of the stories that fell on this “best of” list have been reprinted in our latest journal, LORE, which will be released soon. If you want a physical version of some of our most powerful and thought-provoking content, you can pre-order your copy here.‘Tis the season for recaps, “best-of” listicles, and reminiscing on all of our accomplishments. An embodiment of “Auld Lang Syne,” if you will. But rather than trying to rank our favorite stories or simply copy-pasting a list of titles in order of the traffic they generated, we decided to have a little fun. Below, we’re sharing Future Commerce’s 8 most popular articles of the year, as well as their associated (somewhat sarcastic) superlatives to give you a taste of what you can expect when you look back along with us.
‘Tis the season for recaps, “best-of” listicles, and reminiscing on all of our accomplishments. An embodiment of “Auld Lang Syne,” if you will.
But rather than trying to rank our favorite stories or simply copy-pasting a list of titles in order of the traffic they generated, we decided to have a little fun. Below, we’re sharing Future Commerce’s 8 most popular articles of the year, as well as their associated (somewhat sarcastic) superlatives to give you a taste of what you can expect when you look back along with us.
Best Enjoyed with an Overpriced Latte
Sipping Status - Inside the Designer Café Phenomenon Redefining Luxury
Luxury used to be the pinnacle of exclusivity, but brands ranging from Coach to Fendi are using designer cafés and hospitality experiences to draw in tourists and shoppers doing it all for the ‘gram. These spaces are undoubtedly powerful marketing (specifically customer acquisition) plays, but they also help elevate the space these brands hold in culture. And perhaps most importantly, they give everyone access to their cultural currency, completely redefining what it means to be a luxury brand today.
Dig into the article to see more examples, as well as a 2x2 that plots them based on experiential value and brand integration. If you want to expand your creative palette by testing a branded restaurant, café, or other adjacent environment, you can get more insights here.
Y'all Slept On This One
Reverse Skeuomorphism - The New-Old Face of Digital Design
As the lines between digital and physical experiences continue to blur, we are redesigning interfaces and ultimately reshaping the way we interact with technology. Take, for instance, Fandango’s activation on Roblox, which was launched in tandem with the release of Beetlejuice Beetlejuice.
“Escape from the Afterlife,” didn’t just have the fun themed games that are integral to the Roblox platform. The experience featured a box office designed in the style of a multiscreen cinema, showing how real world design principles are bleeding into digital design.
How are these cases of reverse skeuomorphism shaping the future of UX, especially as Gen Z and Alpha consumers (who largely flock to platforms like Roblox) acquire more wallet share? How is it evolving our standards as we engage, explore, and buy online? We explore this concept in more detail here.
When They Thought We Sold Out
“136 Days” - Inside Yotpo’s Brand Turnaround
This past July, Yotpo enacted one of the swiftest, and arguably most successful, brand turnarounds in B2B SaaS history. While some were quick to question our motives (after all, Yotpo is an advertising partner of Future Commerce), we offered deep analysis into the company’s approach, which included three major campaigns, social media mobilization, and yes, a bit of self-deprecating humor and humility.
A major player in Yotpo’s shift has been Eli Weiss, a retention director at Jones Road Beauty, who eventually joined the company himself to convey his core belief: that the internal team and culture that existed internally was not being communicated effectively externally.
B2B SaaS executives who are navigating brand perception pressures–or who simply want to explore the psychology of powerful B2B marketing–should check out the complete brief here.
For Armchair Philosophers (and Hipsters)
Static Pileup - The Pursuit of Cool in the Age of Algorithms
In their quest to create highly personalized experiences, social media and content feeds have made the idea of “what’s cool” completely relative. In this May 2024 piece, Edmond Lau and Alexa Lombardo explain why the “relentless feedback loop” of algorithmic suggestions and promotion leads to cultural status and extreme relativism. In short, “if everyone has taste, then nobody does.”
To get more clarity, we simply need to look to the tastemakers. Lau and Lombardo use the ascent of Carhartt, through the licensing granted to Work In Progress (WIP) in 1994, to illustrate how gaining cultural capital through niche groups (tastemakers) can elevate brands and redefine their products.
See the article here.
Teenage Boys Loved This Title
Kumwashing - A Lament for the Kum & Go Brand
Some blushed, some tittered under their breath in the office, and some undoubtedly panic-clicked away from the article. But we all acquired a shared love, respect, and fascination with the evolution of the Kum & Go brand, thanks to our writer Jesse Tyler.
Mergers and acquisitions are as common in retail as the act of commerce itself. But this piece painted a detailed picture of how these business moves can create aftershocks for a brand’s cultural relevance and resonance. If you initially missed out on this tome brimming with double entendres, you can check it out here.
Best Paired with Ritalin
Mythopoeic Brands
This piece was just published in October yet still fell within our top articles list. (Good on ya, Brian Lange…) It could be the first line that draws the reader in; or maybe, it’s the fact that we all have moments where we ponder the real meaning of the work we do in this wild world of commerce.
The center of it all, though, is that we all understand the power of the mythopoeic process. Myths help us explain and understand the world. Myths can be equal parts fiction and non-fiction. They can be revived, expounded upon, or completely changed over time. How does a brand successfully participate in myth-making? How can executives create brand mythology that stands the test of time? You can find the answer here.
Horniest Essay of the Year
From Muse to Nymph: When Brands Defect to Sensuality
“Sex sells” has been a mantra for most (if not all) big-wigs in media and entertainment circles–from advertising heavy-hitters to multi-platinum producers and talent scouts. But a new wave of brand campaigns and creative moves, what writer Angelica Frey calls a “hornissance,” is bringing sensuality to social feeds and product shelves. From candles (Boy Smells) to cottage cheese (Good Culture), brands across categories are eagerly pushing the creative envelope to capture eyes and, in theory, drive sales. Do these decisions actually lead to positive outcomes, or is this merely another case of brands getting unhinged?
Revisit the piece to explore the topic further.
Our Top Read of the Year
The Cultural Footprint of Brands - From Ingredients to Icons
And finally, our top read of the year, which explores the competing ideals of “enduring” and “relevance.” While one (“enduring”) represents something strong, timeless, and longlasting, another (“relevance”) conveys a pliability that’s required to adapt and evolve as trends, consumers, and markets changes. It is these distinct differences that make creating a strong and enduring brand so difficult. Until now, that is. We defined four different brand classifications that have found ways to adapt and endure: Generational Brands, Cultural Brands, Ingredient Brands, and Modernist Brands. Where does your brand fall today? Where can it fall in the future? Now’s the time to find out.
Unsurprisingly, some of the stories that fell on this “best of” list have been reprinted in our latest journal, LORE, which will be released soon. If you want a physical version of some of our most powerful and thought-provoking content, you can pre-order your copy here.‘Tis the season for recaps, “best-of” listicles, and reminiscing on all of our accomplishments. An embodiment of “Auld Lang Syne,” if you will. But rather than trying to rank our favorite stories or simply copy-pasting a list of titles in order of the traffic they generated, we decided to have a little fun. Below, we’re sharing Future Commerce’s 8 most popular articles of the year, as well as their associated (somewhat sarcastic) superlatives to give you a taste of what you can expect when you look back along with us.
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