of the United Kingdom’s capitol city.
In the beginning, there were stories. They were whispered around campfires, etched into stone, and carried across oceans. These stories became the foundation of who we are—as individuals, communities, and civilizations. They created myths transcending time, shaping belief systems, cultural norms, and even the economies that govern our lives today. But here’s the paradox: while stories inspire and connect us, they also confine us, limiting our potential by anchoring us to inherited narratives.
This is the premise of LORE, the 2025 journal from Future Commerce. At its core, LORE explores the invisible threads that weave culture and commerce together. It delves into how myths—whether ancient or emerging—drive consumer behavior and the very identity of brands, organizations, and industries.
Stories That Define Commerce
For commerce professionals, understanding the power of stories isn’t optional—it’s essential. Every brand is built on a story, whether a mission statement, a founding myth, or a vision for the future. These narratives influence everything from marketing strategies to product design, shaping how consumers perceive and interact with the brand.
But here’s the question we pose in LORE: Are you writing your story, or is your story writing you?
In today’s fast-paced world, where cultural trends shift in the blink of an eye, commerce professionals need to do more than react. They need to lead. LORE invites you to dissect the stories driving your brand and ask whether they empower or constrain your vision. Through essays, interviews, and artistic works, this journal offers a toolkit for rethinking the narratives that shape commerce.
Why LORE Matters
The themes of LORE are as timeless as they are timely:
- Identity and Self-Presentation: How do the stories we tell about ourselves shape our decisions? From the clothes we wear to the brands we align with, our choices are guided by narratives that validate who we want to be.
- Tight-Knit Communities: Smaller, values-driven communities wield outsized influence in our world of infinite choice. LORE examines how these groups shape trends that ripple across industries.
- Subcultures and Countercultures: What starts on the fringe often finds its way to the mainstream. Understanding how subcultures influence commerce is key to staying ahead of the curve.
- Global Citizenship: As the world becomes more interconnected, global narratives—both virtual and physical—are shaping consumer expectations in unprecedented ways.
- The Power of Myth: Myths are the original marketing campaigns. LORE explores how brands can harness this timeless tool to inspire and connect with their audiences.
A Journal for Leaders and Visionaries
LORE isn’t just a journal—it’s a manifesto for commerce professionals who see themselves as cultural architects. For those who understand that to shape the future, you must first understand the stories that brought us here. From C-suite executives to trend forecasters, creative directors to academics, LORE offers a deep dive into the intersection of culture and commerce.
Through 280 beautifully designed pages, you’ll find:
- Essays and critiques that challenge conventional wisdom.
- Poetry and photo essays that inspire new ways of thinking.
- Interviews with cultural leaders and visionaries who are rewriting the rules of commerce.
Take Control of Your Narrative
The future of commerce isn’t about following trends—it’s about creating them. LORE empowers you to take control of your brand’s narrative and use it as a force for innovation and connection. It’s more than a journal; it’s a call to action for anyone ready to lead the next chapter of commerce.
Don’t let the story write itself. Take the pen into your own hands.
Pre-order your copy of LORE today and join us in exploring the stories that shape our future.
In the beginning, there were stories. They were whispered around campfires, etched into stone, and carried across oceans. These stories became the foundation of who we are—as individuals, communities, and civilizations. They created myths transcending time, shaping belief systems, cultural norms, and even the economies that govern our lives today. But here’s the paradox: while stories inspire and connect us, they also confine us, limiting our potential by anchoring us to inherited narratives.
This is the premise of LORE, the 2025 journal from Future Commerce. At its core, LORE explores the invisible threads that weave culture and commerce together. It delves into how myths—whether ancient or emerging—drive consumer behavior and the very identity of brands, organizations, and industries.
Stories That Define Commerce
For commerce professionals, understanding the power of stories isn’t optional—it’s essential. Every brand is built on a story, whether a mission statement, a founding myth, or a vision for the future. These narratives influence everything from marketing strategies to product design, shaping how consumers perceive and interact with the brand.
But here’s the question we pose in LORE: Are you writing your story, or is your story writing you?
In today’s fast-paced world, where cultural trends shift in the blink of an eye, commerce professionals need to do more than react. They need to lead. LORE invites you to dissect the stories driving your brand and ask whether they empower or constrain your vision. Through essays, interviews, and artistic works, this journal offers a toolkit for rethinking the narratives that shape commerce.
Why LORE Matters
The themes of LORE are as timeless as they are timely:
- Identity and Self-Presentation: How do the stories we tell about ourselves shape our decisions? From the clothes we wear to the brands we align with, our choices are guided by narratives that validate who we want to be.
- Tight-Knit Communities: Smaller, values-driven communities wield outsized influence in our world of infinite choice. LORE examines how these groups shape trends that ripple across industries.
- Subcultures and Countercultures: What starts on the fringe often finds its way to the mainstream. Understanding how subcultures influence commerce is key to staying ahead of the curve.
- Global Citizenship: As the world becomes more interconnected, global narratives—both virtual and physical—are shaping consumer expectations in unprecedented ways.
- The Power of Myth: Myths are the original marketing campaigns. LORE explores how brands can harness this timeless tool to inspire and connect with their audiences.
A Journal for Leaders and Visionaries
LORE isn’t just a journal—it’s a manifesto for commerce professionals who see themselves as cultural architects. For those who understand that to shape the future, you must first understand the stories that brought us here. From C-suite executives to trend forecasters, creative directors to academics, LORE offers a deep dive into the intersection of culture and commerce.
Through 280 beautifully designed pages, you’ll find:
- Essays and critiques that challenge conventional wisdom.
- Poetry and photo essays that inspire new ways of thinking.
- Interviews with cultural leaders and visionaries who are rewriting the rules of commerce.
Take Control of Your Narrative
The future of commerce isn’t about following trends—it’s about creating them. LORE empowers you to take control of your brand’s narrative and use it as a force for innovation and connection. It’s more than a journal; it’s a call to action for anyone ready to lead the next chapter of commerce.
Don’t let the story write itself. Take the pen into your own hands.
Pre-order your copy of LORE today and join us in exploring the stories that shape our future.
In the beginning, there were stories. They were whispered around campfires, etched into stone, and carried across oceans. These stories became the foundation of who we are—as individuals, communities, and civilizations. They created myths transcending time, shaping belief systems, cultural norms, and even the economies that govern our lives today. But here’s the paradox: while stories inspire and connect us, they also confine us, limiting our potential by anchoring us to inherited narratives.
This is the premise of LORE, the 2025 journal from Future Commerce. At its core, LORE explores the invisible threads that weave culture and commerce together. It delves into how myths—whether ancient or emerging—drive consumer behavior and the very identity of brands, organizations, and industries.
Stories That Define Commerce
For commerce professionals, understanding the power of stories isn’t optional—it’s essential. Every brand is built on a story, whether a mission statement, a founding myth, or a vision for the future. These narratives influence everything from marketing strategies to product design, shaping how consumers perceive and interact with the brand.
But here’s the question we pose in LORE: Are you writing your story, or is your story writing you?
In today’s fast-paced world, where cultural trends shift in the blink of an eye, commerce professionals need to do more than react. They need to lead. LORE invites you to dissect the stories driving your brand and ask whether they empower or constrain your vision. Through essays, interviews, and artistic works, this journal offers a toolkit for rethinking the narratives that shape commerce.
Why LORE Matters
The themes of LORE are as timeless as they are timely:
- Identity and Self-Presentation: How do the stories we tell about ourselves shape our decisions? From the clothes we wear to the brands we align with, our choices are guided by narratives that validate who we want to be.
- Tight-Knit Communities: Smaller, values-driven communities wield outsized influence in our world of infinite choice. LORE examines how these groups shape trends that ripple across industries.
- Subcultures and Countercultures: What starts on the fringe often finds its way to the mainstream. Understanding how subcultures influence commerce is key to staying ahead of the curve.
- Global Citizenship: As the world becomes more interconnected, global narratives—both virtual and physical—are shaping consumer expectations in unprecedented ways.
- The Power of Myth: Myths are the original marketing campaigns. LORE explores how brands can harness this timeless tool to inspire and connect with their audiences.
A Journal for Leaders and Visionaries
LORE isn’t just a journal—it’s a manifesto for commerce professionals who see themselves as cultural architects. For those who understand that to shape the future, you must first understand the stories that brought us here. From C-suite executives to trend forecasters, creative directors to academics, LORE offers a deep dive into the intersection of culture and commerce.
Through 280 beautifully designed pages, you’ll find:
- Essays and critiques that challenge conventional wisdom.
- Poetry and photo essays that inspire new ways of thinking.
- Interviews with cultural leaders and visionaries who are rewriting the rules of commerce.
Take Control of Your Narrative
The future of commerce isn’t about following trends—it’s about creating them. LORE empowers you to take control of your brand’s narrative and use it as a force for innovation and connection. It’s more than a journal; it’s a call to action for anyone ready to lead the next chapter of commerce.
Don’t let the story write itself. Take the pen into your own hands.
Pre-order your copy of LORE today and join us in exploring the stories that shape our future.
In the beginning, there were stories. They were whispered around campfires, etched into stone, and carried across oceans. These stories became the foundation of who we are—as individuals, communities, and civilizations. They created myths transcending time, shaping belief systems, cultural norms, and even the economies that govern our lives today. But here’s the paradox: while stories inspire and connect us, they also confine us, limiting our potential by anchoring us to inherited narratives.
This is the premise of LORE, the 2025 journal from Future Commerce. At its core, LORE explores the invisible threads that weave culture and commerce together. It delves into how myths—whether ancient or emerging—drive consumer behavior and the very identity of brands, organizations, and industries.
Stories That Define Commerce
For commerce professionals, understanding the power of stories isn’t optional—it’s essential. Every brand is built on a story, whether a mission statement, a founding myth, or a vision for the future. These narratives influence everything from marketing strategies to product design, shaping how consumers perceive and interact with the brand.
But here’s the question we pose in LORE: Are you writing your story, or is your story writing you?
In today’s fast-paced world, where cultural trends shift in the blink of an eye, commerce professionals need to do more than react. They need to lead. LORE invites you to dissect the stories driving your brand and ask whether they empower or constrain your vision. Through essays, interviews, and artistic works, this journal offers a toolkit for rethinking the narratives that shape commerce.
Why LORE Matters
The themes of LORE are as timeless as they are timely:
- Identity and Self-Presentation: How do the stories we tell about ourselves shape our decisions? From the clothes we wear to the brands we align with, our choices are guided by narratives that validate who we want to be.
- Tight-Knit Communities: Smaller, values-driven communities wield outsized influence in our world of infinite choice. LORE examines how these groups shape trends that ripple across industries.
- Subcultures and Countercultures: What starts on the fringe often finds its way to the mainstream. Understanding how subcultures influence commerce is key to staying ahead of the curve.
- Global Citizenship: As the world becomes more interconnected, global narratives—both virtual and physical—are shaping consumer expectations in unprecedented ways.
- The Power of Myth: Myths are the original marketing campaigns. LORE explores how brands can harness this timeless tool to inspire and connect with their audiences.
A Journal for Leaders and Visionaries
LORE isn’t just a journal—it’s a manifesto for commerce professionals who see themselves as cultural architects. For those who understand that to shape the future, you must first understand the stories that brought us here. From C-suite executives to trend forecasters, creative directors to academics, LORE offers a deep dive into the intersection of culture and commerce.
Through 280 beautifully designed pages, you’ll find:
- Essays and critiques that challenge conventional wisdom.
- Poetry and photo essays that inspire new ways of thinking.
- Interviews with cultural leaders and visionaries who are rewriting the rules of commerce.
Take Control of Your Narrative
The future of commerce isn’t about following trends—it’s about creating them. LORE empowers you to take control of your brand’s narrative and use it as a force for innovation and connection. It’s more than a journal; it’s a call to action for anyone ready to lead the next chapter of commerce.
Don’t let the story write itself. Take the pen into your own hands.
Pre-order your copy of LORE today and join us in exploring the stories that shape our future.
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